![]() ![]() The goal of rank tracking is to track the overall progress of keyword positions and their impact on organic traffic. If you obsessively track the positions, you lose a lot of time that can be invested in actually improving the positions. Otherwise, it wouldn’t make sense to do it all and that’s also why you may find sources saying that rank tracking is not important at all. To get the most of keyword rankings, it’s important to understand that ranking #1 for each keyword should not be the only priority. Make sure to read reviews and test the tools so you spend your budget wisely. Many of the tools are freemium or with a time-limited trial. Being obsessed with rank tracking will not help you to understand how the keyword positions’ progress influences the overall organic traffic potential of the website.įactors that influence the keyword rankings: However, you shouldn’t focus solely on the positions. On top of that, keyword rankings remain one of the most important KPIs in SEO. It gives you information about how well the website stands on the market. Rank tracking is an essential part of the SEO workflow. It’s based on current rankings and historical data, so you can analyze the progress and its impact on organic traffic. Rank tracking is about tracking and analyzing the organic positions of keywords in time. Keywords that your competitor rank for. ![]() Many other terms you necessarily don’t optimize for.These keywords include the following types: Rank tracking is checking positions of keywords that a website ranks for in search engine result pages (SERPs). ![]()
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